Monday, March 14, 2011

Hello Red

Art by Kosorukov Studios

Photo by Lisa Grue
Art by Fish 4 Fun

One of my favorite accent colors is Red. I love the strength of it, and the many emotions it can evoke. The symbolism surrounding Red is often associated with sin, guilt, pain, blood and anger. For me, I prefer the association of lust, passion, love, beauty, and boldness. Red can be an instant mood changer, and a stimulate to the brain. Love that. Red is also a power color and represents confidence. Sometimes you need that extra material blanket of security. Many professionals in the corporate and political arena love the Red power message. Men love the Red power tie and for women the Red power dress, suit, shoe or handbag. Love a Red handbag, a personal favorite. In some cultures Red has it's own meanings and use, from celebrations to representing purity. China uses the color of Red to attract good luck and is often worn by brides. Michelle Obama wore a Red Alexander McQueen dress for the state dinner for President Hu Jintao of China. Very appropriate. However in South Africa, Red represents the color of mourning. 

Please note that if you're in the design or advertising business knowing your global symbols and color history is a must. Always slow down and do the research when selecting colors for a global project. It prevents major headaches later. So, what does Red do for you and how does it make you feel? Happy...

Red: Energy, strength, passion, eroticism, cheerfulness, courage, element of fire, career goals, fast action, lust, desire, blood, vibrancy, driving forces, risk, fame, love, survival, war, revolution, danger, aggression, strength, power, determination, emotional intensity, sex, provoking, dynamic, stimulating, courage, bravery, good-tasting, force, leadership, drama, excitement, speed, heat, warmth, violence, attention, generosity, romance

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